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pages which is top-heavy, and will take away from the ability of every page on your website to reach its
full potential when it comes to rankings
Footer Navigation
The footer navigation is traditionally saved for links which are important but do not need to be
conspicuous as those in the main navigation
Footer links often include links to the 'About Us', 'Privacy',
'Contact Us', and other similar pages
At the same time, it is good practice to repeat your most important
navigational links in the footer
For example, if you have three main services which are represented in the
main navigational menu, it is a good idea to include those same links in the footer of your website
This is
both helpful in terms of user experience as well as search engine optimization
Side Navigation
The secondary navigation, which can usually be found on the side of certain pages, can help relieve the
load off of the main navigation by making it unnecessary to have multiple nested dropdowns which
inevitably make almost every page top-heavy
Instead of having less important or sub-sections on your
site have their own dedicated main navigation links, it is helpful to have those secondary links appear on
the side of your pages where appropriate
For example, if you are selling widgets which are categorized
by type of material, color, and size, instead of having a dropdown menu in your main navigation that lists
all those options, you can have one link in your navigation which points to the widgets page
This would
give your side navigation the options for your visitors (and the search engines) to be able to dig deeper
into your subcategories based on material, color, and size
Naturally, not every possible variation can be covered here, but the above example should give you a
good idea as to how you can utilize your side navigation to ease the burden off of your main navigation
Text Links
Internal text links are a method of interlinking pages within a single domain
If implemented properly,
internal text links can not only contribute to better search engine rankings, but to also make your website
more user-friendly by allowing in-text navigational options for site visitors
The text link is different than a
traditional navigational link, and appears within textual content, as opposed to a formated navigational
block
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