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Structure of a Text Link
A text link is made up of two basic parts, the anchor text (the text which is linked--generally appearing as
a different color than the surrounding text and/or highlighted by an underline), and the destination link (the
URL/page to which the link is pointing)
How to Use Text Links
Thinking about text links as textual markers to additional information or resources will help you to not only
use them properly, but perhaps more importantly to not abuse them
Text links are words or phrases
within sentences and paragraphs which link to appropriate and relevant content which helps expand on a
subject without encroaching on the current line of thought or information
For example, if you operate a
website selling widgets, on a particular page you may talk about how beneficial it is to have a blue widget,
and within that content you make a mention of the importance of maintaining your widget well
Instead of
having an entire section about widget maintenance on the same page where you are touting the benefits
of blue widgets, you can link from that page to the widget maintenance tutorial page (assuming you have
one--you should have one if you don't already)
This will help guide both users and search engines to
additional information you have published on your website about widgets
Example
Blue widgets are extremely useful in keeping a household budget; however, to make sure that the widget
performs at highest efficiency, it is important to maintain your widget in the best condition possible
Link Destination Consistency
Link destination consistency refers to a website's internal linking structure and the idea that the target
pages for specific keywords should not change from link to link
For example, if you are linking the word
'widget(s)' five times from multiple areas on your site, all those links should point to the same page on
your site, instead of a few pointing to widgets
html and a couple to red-widget
html
This helps promote
the relevancy of widget
html to the keyword 'widget(s)'
Of course, if there are abbreviations, contractions,
or other representations of the same topic on your site which are being linked, then those should be
pointed to the same destination as well
Anchor Text Variety
Just like the importance of being consistent, it is essential to have natural variety as part of your search
engine optimization efforts
This is doubly true for your link profile, both internal and external
Since you
have absolute control over your internal links, it is important to take full advantage of this opportunity and
make sure that there is natural variety in your anchor text
Anchor text variety is the process of using similar but varied anchor text for linking to pages dedicated to
the subject topic
For example, your website may have a page about 'widget services,' and of course your
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