Mon Dec 24 09:03:16 PST 2018

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Sell Upward
McDonald?s asks, ?would you like fries with that?? Most major corporations know
it is easier to sell again to a person than it is to find a new prospect. After a person
contacts you or orders something, send them to a thank you page.
Give them small free gifts, strengthen their bond with you, make them feel good
about their decision, or try to sell them something else. It does not need to bring in
money to be a gain. If they subscribe to your mailing list, you have increased your
exposure FREE. Consider giving them options to read other journals that cross
promote you.
Or, you could reference affiliated companies. These links can hold discounts that
appear as gifts, when in actuality, they make you money. I recently purchased ink
cartridges and got 5% off for adding their site to my favorites list. It is much
cheaper to give me 5% off than to try to find me again later. The possibilities are
endless.
Focus on the User
The user focus must be on benefits offered to them. Writing the word you instead
of we is a must. The simpler and easier it is for users to see benefits from an
action, the better off they are and the more conversions you make.
Some techies might like features, but to general audiences it is usually best to rank
your priorities in the following manner:
1. Audience
2. Benefits
3. Features (if you are selling to a techie audience they may want the
features before the benefits
.
Make it a Conversation
All the above tips pale in comparison to the following tip:
? Write in a conversational tone, as a person, not a company.
Fake fluffery does not go well on the web. People can smell it a mile away. Since
the Web started as a non-commercial entity, there are certain etiquettes (or
netiquettes
that dictate how we should act. When we go outside these basic ideas,
we not only avoid conversion, but also are likely to offend our readers.
Many of the people who have bought this e-book told me they bought it because I
sounded honest and real. Some of my blog posts are somewhat random, personal,
or humorous, and some people like that.