Mon Dec 24 11:03:21 PST 2018
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Quality content is conceptually unique content that people would want to read and
link at. If you want people to pay attention to you it is important that your create
content that is conceptually unique. The following article by Sugarrae explores this
topic more in depth:
http://www.sugarrae.com/permalink/when-unique-content-is-not-unique/
Writing Ideas to Spread
Rather than being so focused on search that you try to match keywords, you can
also market certain ideas with the intent to spread. By writing a headline that is
juicy, intriguing, or controversial, you stand a much better idea of seeing that idea
spread. Search engines follow people. If you spread good ideas then search
engines will trust you.
Brian Clark?s CopyBlogger offers great headline tips in his post titled ?Magnetic
Headlines? at http://www.copyblogger.com/magnetic-headlines/.
Multiple Customer Types
I need some people to want to buy my e-book. ?Buy my stuff? is not an easy
message to spread though. I also need other people to link to my site. Just like I
need to sell my e-book to have a business model, I also need to give others a
reason why they would want to link to my site because that will market my book.
Working From Your Strengths
I am typically a bit goofy in the things I say or do. It is why I have created many
funny or fun-type websites. It is far easier to be myself than to pull off some sort
of act.
I am not the best copywriter, and I do not write the best sales letter pages. If you
read the 33 Days to Online Profits e-book that comes as a bonus, it will include lots of
content about copywriting. Many of the links are not worth buying from for most
people. Much of his information in his report about search engines is inadequate
or incorrect.
However, I still note this document because it shows some copywriting techniques
that may be helpful. You only need to be great at one thing to be extremely
successful on the web. Yanik Silver is good at selling people stuff with compelling
copywriting. I do not suggest that you buy most of the stuff he links to in 33 Days
to Online Profits, but I do recommend you glance at how he writes copy.
Write Content to Target the Ideal Prospect
When you write content, you do not want to create something that makes
everyone happy. You want to write to the ideal target customer because your
writing will have the greatest effect on the people you are trying to target.
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