Sat Dec 22 12:03:48 PST 2018

28
Godin, Seth. Permission Marketing. New York: Simon & Schuster,
1999. (http://
www.amazon.com/exec/obidos/ASIN/0684856360/.

Some Notes
? List five problems your product or products solve. Which of these
problems are most important to your target audience?
? Is there a problem your product solves that no other products do?
? Do you have a UNIQUE value proposition that will help you stand out in
the crowd? (This could be being better targeted, more up-to-date, faster,
more reliable, safer, etc.
. What do you do better than anyone else?
? List ten terms or phrases your target audience would search for to find
your products.
? Calculate the time you spend prospecting clients and the value of that time.
? Calculate the money you will save if you cut that time in half by ranking
well for a few of the terms you listed.