Sat Dec 22 23:03:16 PST 2018

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I have been quoted as a source of information on Islam simply because I wrote
about a conversation I had with a person from Kuwait who called me for help on
the web. I know nothing about Islam, but someone found my post in a search
engine?so I was quoted in their term paper. College professors sourced some
sites I am embarrassed to admit I own.
Sometimes good things happen to you and sometimes the competition gets lucky.
Generally the harder you work, and the more original and useful your site is, the
more often you will get lucky.
Business Links
As easy as it is to get syndicated with useful interesting and unique information, it is
much harder to get syndicated with commercial ideas, especially if the site does not
add significant value to a transaction. Often times links associated with commercial
sites are business partnerships.
Many people do well to give information away and then attach a product to their
business model. You probably would have never read this e-book if I did not have
a blog associated with it. On the same note, it would also be significantly easier for
me to build links to SEOBook.com if I did not sell this e-book on it.
Depending on your skills, faults, and business model, sometimes it is best to make
your official voice one site and then sell stuff on another, or add the commercial
elements to the site after it has gained notoriety and trust. Without knowing
you, it is hard to advise you which road to take, but if you build value before trying
to extract profits, you will do better than if you do it the other way around.
Ease of Reference
If my site was sold as being focused on search and I wrote an e-book or book
about power searching, it would be far easier for me to get links than running a site
about SEO. For many reasons, the concept of SEO is hated in many circles. The
concept of search is much easier to link at.
Sometimes by broadening, narrowing, or shifting your topic it becomes far easier
for people to reference you.
Primitive Search Technology
As the Web grew, content grew faster than technology did. The primitive nature of
search engines promoted the creation of content, but not the creation of quality
content. Search engines had to rely on the documents themselves to state their
purpose. Most early search engines did not even use the full page content either,
relying instead on page title and document name to match results. Then came
along meta tags.