Sat Dec 29 09:03:15 PST 2018

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Google is harder to manipulate than the other search engines, and Google tends to
trust new sites much less than their competitors do. If you run a new website, do
not expect to rank well in Google for competitive queries until AFTER you rank
well in Yahoo! and MSN.
If you have an old, well-trusted domain but have not focused on SEO yet, then
doing simple things like fixing up your page titles and gaining a few authoritative or
descriptive inbound links might be all you need to do.
Matt Cutts describes his overview of the SEO process in this audio interview:
http://www.mikegrehan.com/audio/mattcutts/seoclip.mp3
Note how he states that it is a process and you need a certain amount of authority
before you will be able to compete in Google.
Google is quick to index new sites, usually within a few days to a month
(depending on the quality and quantity of your inbound links
. During the first
month or two, it is common for your site to go into and out of their database many
times until you have built up sufficient link popularity. Link building can help get
your site indexed and keep you in the index.
Google primarily focuses its algorithm on linkage data. On-page criteria is
weighted exceptionally low for shorter and highly competitive search phrases. To
do well in Google, you will need to target low-competition phrases using many
different pages, or think of ways to get others within your community to want to
link to your site. Some of the more common ideas for improving your link
reputation are to do the following things:
? Join trade organizations.
? List your site in quality directories.
? Submit press releases via sites such as http://www.prweb.com. Using PR
Web and paying $80 can get you distribution in Google news and
Yahoo! News. Press releases should usually be newsworthy, although
most of them tend to be pure crap. I believe Google news has a 65-
character limit on its titles, and Yahoo! has a 150-character limit. Both
tend to favor longer copy around the 400- to 600-word range, although
a short useful press release is better than a long useless one. You can
look at a few current press releases on PR Web, Google news, or
Yahoo! news for formatting examples. Don Crowther has good PDF
reports offering templates and press release tips at
http://www.101publicrelations.com/. SEO-PR.com also creates press
releases for an affordable rate.
? Create a quality, topical directory one level above your category
(slightly broader
. By giving links to others in your field, some of them
might take notice of your presence.
? Write an interesting blog about your topic. Link out to recognized
topical authorities.
? Write compelling articles and get them syndicated.