Sun Dec 23 02:03:32 PST 2018

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using overtly deceptive techniques. In any business such as SEO, there will be
different risk levels.
Search engines try hard not to flag false positives (label good sites as spam
, so
there is usually a bunch of slack to play with, but many people also make common
mistakes, like incorrectly using a 302 redirect, or not using specific page titles on
their pages, or allowing spiders to index multiple URLs with the same content. If
you are ever in doubt if you are making technical errors, feel free to search a few
SEO forums or ask me.
The search engines aim to emulate users. If you design good content for users and
build a smart linking campaign, eventually it will pay off.
New aggressive techniques pop up all the time. As long as they are available,
people will exploit them. People will force the issue until search engines close the
loophole, and then people will find a new one. The competitive nature of web
marketing forces search engines to continuously improve their algorithms and
filters.
In my opinion, the ongoing effort of keeping up with the latest SEO tricks is
usually not worth it for most webmasters. Some relational database programmers
and people with creative or analytical minds may always be one step ahead, but the
average business owner probably does not have the time to dedicate to keeping up
with the latest tricks.
Tying ethics to SEO techniques is a marketing scam. Either a technique is
effective, or it is not. There is nothing unethical about being aggressive. You
probably do not want to take big risks with domains you cannot afford to have
blacklisted, but there is nothing wrong with owning a few test sites.
Following Google?s Guidance
Some sites that are not aggressively promoted still fall out of favor on occasion. As
a webmaster following Google?s guidelines, you still can not expect Google to owe
you free traffic. You have to earn it by making others cite your website.
SEO Feedback Loop
The effects of SEO do take time to kick in. At any given time, considering how
dynamically the web changes, there will be some holes in search algorithms that
make certain SEO techniques exceptionally effective.
I have spoken with current search engine engineers working at major search
engines in regards to this e-book. I also have spoken with database programmers
who later became some of the world?s most technically advanced SEOs. Some of
these programmers have told me what some would consider tricks that work really
well, but they only work really well because few people know about them.