Sun Dec 23 22:03:33 PST 2018

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General Internet Topics
There is much more work to creating a successful web-based business than just
SEO. Focusing exclusively on SEO is a bad call. Most sites will become more
successful from using SEO techniques, but most sites will not become successful
based exclusively on SEO.
This chapter is dedicated to some other web tips I have learned from my personal
experiences and lists many of the books people recommended which I found
helpful.
Learning Your Subject
Quantity versus Quality
Most Internet Businesses Fail
Many people are in a rush to build thinking they are ready to cash in on the next
gold mine. A ton of money changes hands on the Internet, yet most Internet
businesses fail. Why? People think they can make something rather large that is
pretty good. Logic such as ?If I can make a dollar a day off each page and have
200 pages, I would not need to work.?
The low cost of content creation can lead to poor document quality. If you say
one incorrect thing, you may lose the trust of a prospective customer?sometimes
for life.
Making information that just turns out to be clutter rarely makes for a long-term,
successful website. If you don?t have passion for what you do, it is much harder to
be successful in a completely open environment, especially if workers who have a
lower living cost in third world countries can easily duplicate your work.
Long-Term Investment Strategy
Editor and MarketWatch correspondent Bambi Francisco asked Mike Moritz of
Sequoia Capital how he chooses what companies to invest in. He replied, ?It?s the
idea that the founders are doing something that they think is useful for themselves,
Chapter
3
Good is bad on the web.
To be successful you
should do something that
has not been done before,
or do it in a way that is
better than what anyone
else is doing.