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I recommend using a single H1 tag on each page. I also try to use many H2 or H3
tags to break up the page copy and help structure the data.
Break the page into subgroups
h1 (consisting of primary keywords and a modifier or call to action
Only use one
h1 tag per page and do not bold or emphasize it. It probably works best if it
is slightly different than your page title.
Examples of subheadings can be as follows:
h2 (similar subtopic idea with some related keyword phrases in it
paragraph blah blah blah
h2 (another subtopic with some semantically related words
paragraph blah blah
paragraph blah blah blah
h2 (Many subtopics do not have the same keywords as the page title and
main heading. If you are writing for conversion, not all of them will,
which is also good for SEO. If your page title and your headings
contain the exact same keyword phrase it may look like an attempt to
manipulate search relevancy. Mix it up. Keep it natural looking.
h2 (Don?t forget to change word order and use plural and singular
versions
unordered list
paragraph blah blah
h2 (another subtopic focused on another niche
paragraph blah blah blah
paragraph blah blah blah
Usually the subheadings will focus on a keyword phrase that is slightly more
specific than the main heading.
The next example set is going to contain a bit of self-promotion, but that is not
really the intent. It is hard for me to think of structuring content without thinking
about a topic, and it doesn?t make a whole lot of sense to tell people to copy any of
my pages or client sites.
If I wrote a page about applying for a job, the page title and headers might look
something like this:
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