If sales are your goal, stop worrying about reaching as many people as possible. If your goal is brand awareness, accept the fact that you
CTR will be low and realize that remarketing interested users will bring it up later in your funnel.
��t give them <em>exactly</em> that, your CTR will tank.
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270 Resources Literature Clay Shirky's A Group Is Its Own Worst Enemy ( http://www.shirky.com/writings/group_enemy.html ) Clay Shi...
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