Many factors influence whether a particular web site appears in Web
Search results and where it falls in the ranking
These factors can include:
The number of other sites linking to it
The content of the pages
The updates made to indicies
The testing of new product versions
The discovery of additional sites
Bing engineers at Microsoft recommend the following to get better
rankings in their search engine:
In the visible page text, include words users might choose as
search query terms to find the information on your site
Limit all pages to a reasonable size
We recommend one topic
per page
An HTML page with no pictures should be under 150
KB
Make sure that each page is accessible by at least one static text
link
example, if you want your company name or address to be
indexed, make sure it is not displayed inside a company logo
Googlers recommend the following to get better rankings in their
search engine:
Make pages primarily for users, not for search engines
Don't
deceive your users or present different content to search engines
than you display to users, which is commonly referred to as
cloaking
Make a site with a clear hierarchy and text links
Every page
should be reachable from at least one static text link
Create a useful, information-rich site, and write pages that
clearly and accurately describe your content
Make sure that
your
accurate
Keep the links on a given page to a reasonable number (fewer
than 100)