Keyword searches can be extremely specific. For example, if someone searches for ???red tennis racket,??? they expect to see a red tennis racket, right? Right. They don???t want to see your homepage. They don???t want a generic tennis ad. They don???t even want a list of tennis rackets that you sell. They want a red one.
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270 Resources Literature Clay Shirky's A Group Is Its Own Worst Enemy ( http://www.shirky.com/writings/group_enemy.html ) Clay Shi...
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