Fri Jan 25 11:03:12 PST 2019

If you aren???t familiar with the averages of your particular industry, you might be panicking, asking yourself ???is that a normal CTR???? The truth is, if you???re like most advertisers, you???re going to see a seemingly low, single-digit figure. Does that mean your campaign isn???t performing well? Is CTR the end-all-be-all of success in both your copy and your target market?

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