Mon Jan 21 21:03:10 PST 2019

17
Most successful web-based businesses do not need to actively practice SEO.
Optimizing for search engines does help improve the bottom line and help get you
found, but after you are found, it is up to you to convert. It is up to you how hard
and creatively you work to develop your business and reputation.
If this is the last book or e-book you ever read about running your business online,
I would consider that a mistake. I try to read at least one book a month (it was
about three a week when I was just getting started on the web). While not
everyone has that much time, it is always a good call to keep learning new stuff.
Rarely do I ever read a book without learning an important lesson or good idea.
As mentioned before, the web is a big social network, and it gives quick feedback.
Do not be afraid to read from, and learn from, competitors and people in other
fields. Do not be afraid to participate in it?that is how you really learn. If you
never make a mistake and never screw up badly, then you probably won?t do too
many spectacular things either.
Search engines try to emulate users who are largely driven by the social connections
off the web. Create friendships and get media coverage and you win.
I am not a creative genius nor am I a branding expert, but if you need help coming
up with another angle to promote your business from or need SEO help, don?t
hesitate to shoot me an e-mail and I will see if and how I can help in any way.
Also, create a blog to see if you like writing. Too few people ever actually speak
their mind in this world. This blogging website (http://www.blogger.com) is free and
easy to set up. Or, if you are a bit more technically inclined, I would recommend
using http://wordpress.org/.
Best of luck with everything & to your success,
Aaron