Sat Jan 05 08:02:51 PST 2019

273
that indicates a problem. You have not created enough inbound links for the
search engine to find you, your domain also is a generic and competitive phrase,
you are being penalized for spamming, you do not know how to find your site, or
you have technical problems with your site.
SEO Worst Practice Manual
This chapter is dedicated to some of the tricks people try to play on search engines.
The following are some of the most common current techniques:
? Reciprocal link trading, free-for-all link exchanges, and other bottom
feeder links ? not effective
? Page onload redirects ? risky, but some do well with it short term
? Link renting ? effective if you are creative
? Interlinking many small sites to gain popularity ? easy to leave
footprints unless it is done well
? Keyword stuffing and hiding text either on or off the page ? not
effective unless intent looks legitimate
? Cloaking ? effective until they catch it
? Automated content generation ? depends on intent
? Cross site scripting errors ? effective short term, but usually solved
quickly
Why They Usually Do Not Work
Free-For-All
Free-for-all link exchanges are very easy for search engines to spot. Once they are
spotted, they get issued a spam penalty, and many get deleted from the search
engine index.
As long as there is some small amount of value, adult or drug website webmasters
will find it. After one finds it, many follow, and then the site becomes worthless.
If you excessively trade links or pick up many other low-quality links it may make
your good link vs. bad link ratio look abnormal, or create other reasons to discount
your authority and relevancy.
Some people use automated bots to scour the web for links. They still work for
some spammers, but they really annoy some people and can ruin your brand, and
should not be used for long-term businesses.
Page Onload Redirects
Meta redirects with short time duration may be offered a small penalty to lower
their relevancy. Google has been doing a better job of spidering JavaScript
redirects recently and has penalized many sites that were using mouseover