Sat Jan 05 22:02:43 PST 2019

287
Google Base
Google Base is a huge database of products, services, and information located at
http://base.google.com/
Google Base is a free storage platform for information that is structured so that it is
easy for Google to understand. Google allows you to advertise Google Base
listings on Google AdWords. Eventually, the Google AdSense program will move
from just displaying advertisements to displaying recommended content from
Google Base, Google Video, or products sold via Google Checkout, which Google
may be able to get a cut on selling.
Their goal is simply to create the most efficient recommending engine and
marketplace possible.
Google Coop & Google Custom Search
Google allows individuals to create custom topic specific search engines. Using
this, hosing video content, offering Google Base, having the most efficient ad
network, and having the largest search market-share allows Google to tap vertical
search from many different angles.
Google Coop may also be useful in helping Google learn what types of queries
certain sites are good at answering, and which types of queries those sites are bad at
answering. It also provides Google an additional layer of feedback on how relevant
their core search results are for specific queries and verticals.
More Eggs in More Baskets!
For the time being, general search is exceptionally important, but as time passes,
these niche databases will be used more frequently.
What is to prevent Flickr from adding a commerce capability and becoming the #1
photo shopping destination?
If you have a local business, it is probably worth the time to submit your business
details to local search engines. If you sell a wide variety of products, it is probably
worth your time to submit a free feed to Google Base.
Creating and positioning a site that is able to be listed in some of the vertical
databases (like Google News for example
gives your business an unfair advantage
over other businesses that are not.
Search engines vying for buzz and market share will tap the vertical databases using
increasingly aggressive and creative techniques. The line between vertical search
and global search will only blend more as time passes.