Sun Jan 06 08:02:42 PST 2019

297
Of course you want to monitor your accounts closely if you are using aggressive
bidding techniques or are bid jamming people. Some competitors will be stupid
and let you take their lunch money. Others may be smart and readjust their bids to
bid jam you. Some will go so far as to engage in click fraud, so you need to watch
your account closely if you are bidding aggressively in competitive markets.
By default, ads are widely matched and syndicated to the content network, so if you
bid high on the search network, make sure you check the content network ads and
bid lower on those. It doesn?t take too many $20 content clicks to make for a bad
day.
YSM Programs
YSM has a $5 startup fee that is converted to click credit, and it has no monthly
minimum to spend. They also have a FastTrack program where their account
representatives will set up your account for a one time $299 fee. I recommend
taking the time to set up your own account. You know your products better and
are more interested in your own success than some random YSM editor is; they are
more interesting in ensuring that you spend as much as possible.
Local Match
YSM offers a local product called Local Match that allows you to target your ads
from a .5 to 100 mile radius of your business location. The Local Match product
requires that you have a business with a physical address, but it does not require a
website. These ads give driving directions to your place of business. Local Match
ads show up in the same location where other YSM ads appear.
Paid Inclusion
YSM also offers a paid inclusion program by the name of Search Submit. Search
Submit Basic charges a $49 per URL annual fee. Search Submit Pro is sold based
on a category based cost-per-click.
Search Submit Pro is good for sites that meet certain conditions:
? They change rapidly
? They are having dynamic indexing problems
? They need indexing quickly;
? They need the associated tracking offered by Search Submit Pro

Yahoo Smart Ads
In addition to Yahoo!?s contextual ad program they also offer behaviorally
targeted ads via Smart Ads.
Free Yahoo! Search Marketing Tools
Yahoo! offers a suite of tools to help their advertisers set up their accounts.