Thu Jan 10 03:02:50 PST 2019

Go static
With technologies like mod_rewrite for Apache and ISAPI_rewrite
Even single dynamic parameters in a URL can result in lower overall
www
seomoz
org/blog/11-best-practices-for-urls, in 2007 and saw a
15% rise in search traffic over the following 6 weeks)

Choose descriptives whenever possible
Rather than selecting numbers or meaningless figures to categorize
information, use real words
For example, a URL like
www
thestore
com/hardware/screwdrivers is far more usable and
valuable than www
thestore
com/cat33/item4326

Use hyphens to separate words
Not all of the search engines accurately interpret separators like
character to separate words in a URL, as in the SEOmoz 11 Best
Practices for URLs example above



Canonicalization
entire page of content will appear in multiple locations on a website, or even on multiple websites

to searchers? In SEO circles, this issue often referred to as duplicate content
greater detail here

The engines are picky about duplicate versions of a single
piece of material
To provide the best searcher experience,
they will rarely show multiple, duplicate pieces of content
and thus, are forced to choose which version is most likely
to be the original (or best)

Canonicalization is the practice of organizing your content
in such a way that every unique piece has one and only
one URL
By following this process, you can ensure that
the search engines will find a singular version of your
content and assign it the highest achievable rankings
based on your domain strength, trust, relevance, and other
factors
If you leave multiple versions of content on a
website (or websites), you might end up with a scenario
like that to the right

If, instead, the site owner took those three pages and 301-
redirected them, the search engines would have only one,
stronger page to show in the listings from that site: