Thu Jan 10 10:02:43 PST 2019

for Search Engine Success
understand
Search engines place web pages in their results in order to satisfy that intent in the
needs provides an excellent chance to earn top rankings



Navigational searches are performed with the intent of surfing
directly to a specific website
In some cases, the user may not know
passing along the (hopefully) correct location

Visiting a pre-determined destination and sourcing the

Informational searches involve a huge range of queries from
finding out the local weather, getting a map and directions, to
movie or checking on just how long that trip to Mars really takes

The common thread here is that the searches are primarily non-
commercial and non-transaction-oriented in nature; the
information itself is the goal, and no interaction beyond clicking
and reading is required

Researching non-transactional information, getting quick
answers, and ego-searching


A commercial investigation search straddles the line between pure
research and commercial intent
For example, sourcing potential
partners for distribution of your new t-shirts in Albuquerque,
determining what companies make laptop bags for sale in the
United Kingdom, or researching the best brand of digital cameras
transactional, and may never result in an exchange of goods,
Researching sources for a story, uncovering potential
clients/partners, acquiring competitive intelligence,
discovering options for future transactions