Thu Jan 10 23:02:38 PST 2019

PPC spend will improve your organic SEO rankings (or, likewise, that lowering that spend can
been proven nor has it ever been a probable explanation for effects in the organic results
Google,
Yahoo! & Bing all have very effective walls in their organizations to prevent precisely this type of
crossover
At Google in particular, advertisers spending tens of millions of dollars each month
have noted that even they cannot get special access of consideration from the search quality or web
spam teams
So long as the existing barriers are in place and the search engines cultures maintain
their separation, we believe that this will remain a myth


the optimization process
Webmasters & site owners would tag their sites & pages with
information (this would sometimes even include the keywords they wanted to rank for), and
index
For obvious reasons (manipulation, reliance on submitters, etc
), this practice was
unscalable and eventually gave way to purely crawl-based engines
Since 2001, search engine
submission has not only not been required, but is actually virtually useless
The engines have all
links from other sites, as this will expose the engines to your content naturally

You can still see submission pages (for Yahoo!, Google, Bing), but these are remnants of time long
past, and are essentially useless to the practice of modern SEO
If you hear a pitch from an SEO
be included in their indices or rank competitively for search queries


Once upon a time, much like search engine submission, meta tags (in
particular, the meta keywords tag) were an important part of the SEO
process
You would include the keywords you wanted your site to
rank for and when users typed in those terms, your page could come
up in a query
This process was quickly spammed to death, and
today, only Yahoo! among the major engines will even index content
from the meta keywords tag, and even they claim not to use those
terms for ranking, but merely content discovery

It is true that other meta tags, namely the title tag and meta
critical importance to SEO best practices
And, certainly, the meta
robots tag is an important tool for controlling spider access


Not surprisingly, a persistent myth in SEO revolves around the
the number of words on a page by the number of instances of a given
calculations and should therefore be a focus of SEO efforts
Despite
being proven untrue time and again, this farce has legs, and indeed,
many SEO tools feed on the concept that keyword density is an
and with usability in mind
The value from an extra 10 instances of
your keyword on the page is far less than earning one good editorial
Personalization seems to primarily affect areas in which we devote
tons of time, energy and repeated queries
This means for many/most
"discovery" and early funnel searches, we're going to get very
standardized search results
It's true that it can influence some
searches significantly, but it's also true that, 90%+ of queries we
perform are unaffected (and that goes for what we hear from other
SEOs, too)
This post helps to validate this, showing that while
rankings changes can be dramatic, they only happen when there's
substantive query volume from a user around a specific topic

Reciprocal links are of dubious value: they are easy for an algorithm
to catch and to discount
Having your own version of the Yahoo
SEO

We wouldn't be concerned at all with a technically "reciprocated"
link, but we would watch out for schemes and directories that
leverage this logic to earn their own links and promise value back to
your site in exchange
Also, watch out for those who've evolved to
build "three-way" or "four-way" reciprocal directories such that you
attempted manipulation and there's so many relevant directories out
there; why bother!?