Wed Jan 09 01:02:44 PST 2019

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Each day, probably half of all web searches are unique. If you do SEO well, then
your site not only shows up for some of the generic terms related to your products,
but it also shows up for lots of specific terms.
Hopefully when people search at Google, your information and site structure
caused them to land on relevant information that helps you make sales.
Buying Rankings
When you buy SEO, it is best to pay for targeted traffic, instead of just trying to
buy a number-one ranking. You should communicate clearly with your SEO so
they understand what your specific goals are. You also should feel comfortable
with them and trust them before you give them any money. If you do not feel
comfortable, then you are likely better off to keep shopping around.
Pay for quality, targeted traffic; do not pay for rankings!
Risk versus Reward
Some SEO techniques are more risky than others. Make sure you understand what
risks are associated with your promotion techniques. A good SEO provider should
clearly communicate what they are doing and any associated risks.
There are exceptionally cheap and effective automated techniques that eventually
may cause your site to get penalized. If you are setting up throw-away domains,
that may be fine, but if you are not using a throw-away domain, you will want to
avoid those types of techniques.
Timetable
Most SEOs are not able to gain top rankings or tons of traffic overnight. Make
sure you know what to expect and when. If you need traffic in a hurry, then you
will probably want to use pay-per-click search engines.
SEO Business Models
Profit Share
Some SEOs may be interested in working using a profit share business model.
This type of relationship requires a great amount of trust from both parties.
Usually people who do not know you well will not want to work for a potential
share of future profits.
I cannot even tell you how many people set up a generic, pharmacy-template-
driven, affiliate website and want me to work for future profits for them. I tell
them ?no,? but someone asks me about every month.