Wed Jan 09 16:02:51 PST 2019

marketing, as a practice, has a long, healthy life ahead


10 positions, ordered by rank, with click-through traffic based on their relative position & ability to
attract searchers
The fact that so much traffic goes to so few listings for any given search means that
there will always be a financial incentive for search engine rankings
No matter what variables may
make up the algorithms of the future, websites and businesses will contend with one another for this
traffic, branding, marketing & sales goals it provides



This is perhaps the most important concept to grasp about the functionality of search engines &
the importance of search marketers
Even when the technical details of search-engine friendly web
development are correct, content can remain virtually invisible to search engines
This is due to
the inherent nature of modern search technology, which rely on the aforementioned metrics of
relevance and importance to display results

have no inherent gauge of quality or notability and no potential way to discover and make visible
discover, react, comment and (most important for search engines) link
Thus, it is only natural
great job of promoting high quality content on popular websites or on individual web pages that
have become popular, but they cannot generate
talented Internet marketers