It???s a beautiful day, the sun is shining, so you decide to find out how your PPC ad campaigns are performing by asking what is a good click through rate? You run some analytics and dashboard reports, only to find your click-through rate (CTR) is struggling to rise above a few percentage points. That low CTR is staring you right in the face, taunting you to no end!
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270 Resources Literature Clay Shirky's A Group Is Its Own Worst Enemy ( http://www.shirky.com/writings/group_enemy.html ) Clay Shi...
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