Fri_Feb__8_01:00:08_PST_2019

297 Of course you want to monitor your accounts closely if you are using aggressive bidding techniques or are bid jamming people. Some competitors will be stupid and let you take their lunch money. Others may be smart and readjust their bids to bid jam you. Some will go so far as to engage in click fraud, so you need to watch your account closely if you are bidding aggressively in competitive markets. By default, ads are widely matched and syndicated to the content network, so if you bid high on the search network, make sure you check the content network ads and bid lower on those. It doesn't take too many 0 content clicks to make for a bad day. YSM Programs YSM has a $5 startup fee that is converted to click credit, and it has no monthly minimum to spend. They also have a FastTrack program where their account representatives will set up your account for a one time 99 fee. I recommend taking the time to set up your own account. You know your products better and are more interested in your own success than some random YSM editor is; they are more interesting in ensuring that you spend as much as possible. Local Match YSM offers a local product called Local Match that allows you to target your ads from a .5 to 100 mile radius of your business location. The Local Match product requires that you have a business with a physical address, but it does not require a website. These ads give driving directions to your place of business. Local Match ads show up in the same location where other YSM ads appear. Paid Inclusion YSM also offers a paid inclusion program by the name of Search Submit. Search Submit Basic charges a $49 per URL annual fee. Search Submit Pro is sold based on a category based cost-per-click. Search Submit Pro is good for sites that meet certain conditions: • They change rapidly • They are having dynamic indexing problems • They need indexing quickly; • They need the associated tracking offered by Search Submit Pro Yahoo Smart Ads In addition to Yahoo!'s contextual ad program they also offer behaviorally targeted ads via Smart Ads. Free Yahoo! Search Marketing Tools Yahoo! offers a suite of tools to help their advertisers set up their accounts.