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3 Table of Contents SEO Tools 8 Picking a Product 8 Picking a Domain Name 9 Domain Registration & Hosting 9 Analytics 10 Keyword Selection 10 Page Optimization 10 Home Page Optimization 11 Site Optimization 11 Registering With Directories 12 Link Building 13 When Algorithm Changes Occur 14 Common SEO Abuse Techniques 15 Appearing Natural 15 Social Considerations 16 Closing Tips 16 SEO as a Standalone Product 20 The Social Elements of Relevancy 22 Starting from Broke 23 Questions, Comments & Concerns 24 Interactive Elements 25 Finding Prospects 26 Interactive Elements 27 Some Notes 28 The Goal of Search Engines & How They Work 29 Origins of the Web 37 Commercialized Cat & Mouse 38 Choosing a Domain Name 43 Hosting 52 Interactive Elements 54 Some Notes 55 Learning Your Subject 57 Changing Your Site 62 Copywriting 65 Usability 71 Generating Revenue 77