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305 displayed all weekend before they are reviewed. But if you do such a thing often they may be less willing to trust your account. Once Yahoo! has accepted a keyword, you can try to rewrite new ad copy that is a bit more aggressive. If they do not accept your new ad copy, your old listing with your old ad copy should typically still remain. Customer Tracking and Bid Management How Tracking Works If you are paying by the click, you need to know what those clicks are doing. From the second they click until they leave or purchase. If your server is already equipped with great tracking software, it is easy to add a tracking tag on the back of your ads. Instead of your Yahoo! listing going to http://www.domain.com/salespage.html, have it go to http://www.domain.com/salespage.html?source=y+ad=6+keyword=fred. Tracking Software My favorite log file analyzer is ClickTracks. It displays the web page in a viewable browser highlighting the click ratio for each of the links. ClickTracks also allows you to set up custom tracking tags to view traffic through different visitor paths. While the software is expensive to some at $500, it is a steal for some larger commercial websites. ClickTracks also offers a hosted tracking solution. Some other popular conversion tracking software options are Keyword Max, IndexTools, and WebSideStory. If you are working with an exceptionally large account, you may also want to try Efficient Frontier or Omniture. ConversionRuler is inexpensive, suitable software if you are primarily concerned with tracking pay-per-click results. ConversionRuler starts out around $20 a month. Yahoo!, Google, and Microsoft also provide built-in free conversion tracking software. There are also free tracking services such as eXTReMe Tracking and SiteMeter if you want to access referrer stats easily, but I would not recommend using them for tracking any of your pay-per-click statistics. If you are a heavy spender on pay-per-click and run large complex accounts, you will most likely want to use bid management software or manage your advertising accounts through API programs. Google Analytics Google created a free, cross-platform conversion tracking tool that comes with their AdWords product. It works for tracking e-mail ads, banner ads, and various PPC search engine ads.