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49 The Right Domain Name I either make my domain names define themselves exactly or I think of a creative way to state its purpose. Your best bet is to think of a name that is an extension of who you are. A short and easy to remember URL is friendly to word-of-mouth marketing. Would you feel better referring a friend to seobook.com or seo-search-engine- optimization-marketing-e-book-book.com? Which would be easier to remember and say? If you make a message hard to spread, then it will probably spread at a slower rate. Buying Multiple Names Often times it is worth it to buy multiple domain names, even if you do not use them all. By securing multiple domain names you can decide to use some of your secondary domains to cover similar thematically-related topics AND prevent competitors from purchasing the name. Within six months of my starting the SEOBook.com website, someone was already spamming me trying to sell me SEOBooks.com. I should have spent the additional $8 to register that domain from the start. You also may want to buy a generic name and the domain name that matches your business, and direct them both to the same location. Example of Breaking Ideas Down into Niche Sites I do not recommend buying multiple domain names exclusively for deceptive practices. Many of my sites are about SEO, but you can break ideas down to their core and make useful sites in less competitive markets. For example, one site I own is Search-Marketing.info. This site is similar to the contents of this e-book, although the site is somewhat dated. That site is not a well-branded name. I had many concepts on that site that later were extracted and made into their own sites: ● I had a blog at Search-Marketing.info; the blog was not successful. I moved the blog from that site to SeoBook.com, and it has likely become one of the top half dozen most popular blogs in the SEO industry. ● I had a directory list on Search-Marketing.info. I decided to turn that list into a directory of directories, and created that idea at DirectoryArchives.com. ● I listed some bad SEO practices on my Search-Marketing.info; I decided to turn that idea into BlackHatSEO.com.