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55 ---. The Revenge of Brand X. (http://www.revengeofbrandx.com/) Grehan, Mike. Search Engine Marketing, 2/e. (http://www.search-engine-book.co.uk/) Salton, Gerard. A Theory of Indexing. New York: Society for Industrial & Applied Mathematics, 1987. (http://www.amazon.com/exec/obidos/tg/detail/-/0898710154/) Wall, Aaron. "The Effect of Domain Name on Anchor Text." Search- Marketing Info. 21 May 2004. Accessed 26 December 2004. (http://www.search-marketing.info/newsletter/articles/domain- name.htm) Resources $3.75 hosting (http://www.3.75-hosting.com) Dreamhost hosting (http://www.dreamhost.com) Firefox live http headers extension (http://livehttpheaders.mozdev.org/) GoDaddy domain registrar (http://www.godaddy.com) Google Image Labeler (http://images.google.com/imagelabeler/) ICANN domain registration information (http://www.icann.org/) Internet Hosting Report (http://www.internet-hosting-report.com/) Internet Seer: host tracking (http://www.internetseer.com/) Moniker domain registrar (http://www.moniker.com) Pair (http://www.pair.com) Porter Stemming Algorithm (http://www.tartarus.org/~martin/PorterStemmer/) Server Header Checker (http://www.seoconsultants.com/tools/headers.asp) Web Bug (http://www.cyberspyder.com/webbug.html) WordNet: a lexical database (http://wordnet.princeton.edu/) Some Notes ● Why do you want to build your website? Why should people buy off your site and not Salesman Steve's Super Site? What makes you different? ● Who is your target audience?