One major problem with ads is specificity, especially when it comes to the search network. On the search network, the path to purchase should be extremely clear. You know precisely what the searcher is looking for. If you don???t give them exactly that, your CTR will tank.
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270 Resources Literature Clay Shirky's A Group Is Its Own Worst Enemy ( http://www.shirky.com/writings/group_enemy.html ) Clay Shi...
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