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328 • Andrew Goodman's Google AdWords report (http://www.page-zero.com) • Perry Marshall's Definitive Guide to Google AdWords (http://www.perrymarshall.com/adwords/) • Greg Heslin's Google AdWords 123: talks about affiliate marketing using AdWords mentioning specific testing numbers and marketing based on human emotion (http://www.google-adwords-123.com/) • Google Advertising Professional Program https://adwords.google.com/select/ProfessionalWelcome • Google's learning center http://www.google.com/adwords/learningcenter/ • Many of the Google AdWords tips I learned came from Andrew Goodman's and Perry Marshall's reports. Microsoft adCenter Microsoft publicly launched adCenter on May 4th of 2006. Their system, like the other major PPC providers, factors in both cost per click and click-through rate into their ad positions. Microsoft adCenter operates much like Google AdWords but contains several additional features: • Search bidding based on demographics details • Limited search distribution of about 5% of the U.S. market (which means their campaigns will be relatively small) • Limited search ad syndication (traffic quality will be relatively high) • Few advertisers in the system (which should make some markets artificially cheap) Given Microsoft's newness to the field and small search market share, some of their traffic is underpriced. Microsoft is still in the early stages of development on adCenter. Microsoft allows 35 characters in your ad title and 70 characters in your ad text. Like Google, Microsoft offers dynamic keyword insertion, but Microsoft also allows you to use one dynamic insertion to drive other ad copy offers.