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335 Hiring a Search Engine Optimizer The Goal of this e-book The goal of this e-book is to be a do-it-yourself guide to SEO. Some people read through this and say that it's too much and they do not want to do it. The core of SEO is a simple concept: you want other people to talk about you and link to your websites. You want people talking about your site and brand. That is what good SEO is. If you do not remember parts of the e-book, you can look at it later or ask questions at SEO forums. Additionally, I've provided a quick start checklist near the beginning of the e-book. I decided to add this section to the e-book because I know some people who read this e-book end up wanting to buy SEO services and hopefully, I can help them find a good partner. The only time I have ever bought SEO services, I paid too little and thus bought from a shady vendor. That is part of what caused me to learn SEO and write this e-book. I might not have all the answers, but I have read probably millions of forum posts and have seen many complaints and common questions. If you need help finding someone to do SEO, please let me know and I will recommend someone to you. Below are some resource links and important questions associated with buying SEO services as well as brief descriptions of some of the SEO business models. What are Your Goals? Sales That is what most businesses, webmasters, and charities want. Some people think they need a #1 ranking, but ranking #1 in and of itself may not mean a bunch. Chapter 11