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341 Selling SEO Services When I originally created this guide, it had no information about selling services. The two main reasons for that are (1) I was bad at selling services (I tended to underprice them until I brought on a partner), and (2) as time passes, most of the most successful SEOs end up moving closer to the profit stream by setting up their own e-commerce or affiliate sites, or partnering with local merchants they know. If you want to sell services, I highly recommend talking to Dan Thies. Taking his 16-week course or a one- or two-hour consultation with him would likely help you develop a brand strategy and help you scout out leads. Below are tips I can offer from my experience selling SEO services. Online Auctions Some sites, like Elance.com, run auctions that allow people to buy various services. Most of these auctions will be from the following types of people: • Competitors looking at how to price their services • People who are not interested in or do not know the value of quality SEO • People looking for a steal. These are customers who will waste your time and never be happy, even if their 00 spend makes them 0,000 or more. I personally only ever placed a few bids at online auctions, but the things you want to look out for when trying to sell services are to make sure that the leads have the following characteristics: • Lead you would want to take (i.e., Would I feel comfortable marketing this?) • Leads you have the technical know-how and time to work on • Leads from people that appear willing to listen to feedback and have reasonable expectations • Leads that are interested in bid quality instead of bid price Chapter 12