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344 • Search the Business & Shopping categories of What's New at the Yahoo! Directory. These people have spent $300 on a single link and are actively promoting their websites. • Utilize services (used mostly for e-mail spamming) that track sites that are newly accepted to DMOZ. • Engage pay-per-click ads for somewhat expensive keywords (make sure you do not click their ads to visit their sites) • Attend local business meetings • Create lists, answer questions, or review products on Amazon.com • Leave testimonials in proper places • Go to product demo meetings from companies like WebTrends, Verizon SuperPages, or Google AdWords; watching them demonstrate and sell their products will help you learn how to sell, and you will be surrounded by qualified leads • Register for conferences on issues and areas related to SEO Questions to Ask Clients Questions: The Basics Many times clients will not tell you of past experiences. Research the clients before accepting the job. Following are some things to find out about a potential client: • How old is their website and company? • Have they had their site banned? • Do they have any past SEO experiences? • Do they have shadow domains and/or duplicate content or other problems? • Do they think they know everything already? Will they give you room to breathe and to do your job correctly? • Who makes the decisions? (There are limits to how blunt you can be, but you need to find out.) • What is their baseline? You'll need it to compare the outcome of the SEO campaign to their current market position. • What are their goals and payment structure? Agree on these before commencing work. Make sure you understand the short- and long-term goals of the client, and make sure that they are willing to listen to you and provide you with the resources necessary to make their goals possible. It works best if they understand the process and have their expectations in line with what you plan on delivering before you accept the project. It also works out best when you work with people you feel you would like to work with.