Sun_Feb_10_07:00:07_PST_2019

346 Contracting & Outsourcing Can't do everything yourself? It is not uncommon to work out partnerships to make a percent commission off of sales or to mark up the price others charge you for work. Don't know all the answers? Nobody really does. It is best to have a network of friends you trust who you can work with and who can answer questions. Some people are also willing to work as representatives of your company, so you may be able to scale out to handle a decent number of clients without needing to hire a ton of employees. When you outsource work to another person, it is not uncommon to double or triple their fees to make sure you account for your own time and still have adequate profit margin. Don't forget to include credit card fees and pay yourself for your time. With how fast things change in the SEO space, having a large number of employees can be more of a negative than a positive. Cold Calling If you actively harvest leads and pursue them, you will either need to e-mail them, call them, or find another way to contact them. Cold calling is not something I am well-versed in, but if you actively seek out clients in this manner, realize that most of them will not be interested. The more personalized your pitch and the better you can show benefit to them and feed off their empathy, the greater the chance of them saying "yes." When you find out what their problems are and restate their problems to them in your recommended solutions, it appeals to their sense of logic and feeds off their empathy. Many large SEO firms get most of their clients from cold calls. In addition, some firms have tainted the image of many SEOs with their cold calling and lack of follow-through on services. If you have to build trust from scratch, it may make sense to deliver some pay-per- click traffic right off the start to show its value before trying to sell large organic search packages. Niche SEO: Real Estate A friend of mine was doing fairly well selling general SEO services, but eventually shifted over to primarily catering toward the real estate market.