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284 General and topical directories are important to list in, but you need to investigate the area thoroughly before spending. Make sure they provide you with a chance to receive direct targeted traffic or spiderable text links from pages listed in Google and Yahoo! by checking "cache:www.whateverdirectory.com/mycategory.html" from Google and Yahoo!. If the page is not cached by the major search engines, or has not been cached in many months, then the odds are good that the engines do not trust that page. Free Inclusion Programs The best way to get indexed is through link building. In June of 2005, Google created a free program called Google Sitemaps that is used to help their crawler know what pages are on your site. Google Sitemaps will tell you what Google searches send the most visitors to your site and if Googlebot is having any crawling issue with your site. Numerous webmasters have also created free Google Sitemap generator programs that make it easy to create your Google Sitemap. Keep in mind that even if you use programs like Google Sitemaps, you should use your internal link structure and external link profile to help search engines index your content and understand what pages are most important. Yahoo Search Builder In a December 2006 interview Yahoo's Tim Mayer stated that Yahoo may do a more comprehensive crawl of sites which use its Search Builder site search product. Other Search Engines There are thousands of search engines on the web, but only a few control most of the traffic. Generally speaking, if I did not mention a search engine in this e-book, I do not think of it as a primary concern for most search engine marketers. Smaller Foreign Search Engines Some Asian search engines operate using different relevancy algorithms than their current worldwide counterparts since many of the characters are run together. Recently, Yahoo! and Google have both invested in this space, and I would expect rapid shifts in relevancy in the next year. Most of the other large search engines (domestic or international) can easily be found by checking the latest Nielsen/NetRatings figures from SearchEngineWatch.com.