Thu_Feb__7_18:00:08_PST_2019

29 Brief History of the Web The web has become a direct marketer's dream. In its infancy, the web was based around the core idea of sharing knowledge. The closer your ideas are in some way aligned with this idea, the easier it will be to promote your site. The Goal of Search Engines & How They Work Search Engine Relevancy Many people think search engines have a hidden agenda. This simply is not true. The goal of the search engine is to provide high-quality content to people searching the Internet. Search engines with the broadest distribution network sell the most advertising space. As I write this, Google is considered the search engine with the best relevancy. Their technologies power the bulk of web searches. The Problem Listing a New Site The biggest problem new websites have is that search engines have no idea they exist. Even when a search engine finds a new document, it has a hard time determining its quality. Search engines rely on links to help determine the quality of a document. Some engines, such as Google, also trust websites more as they age. The following bits may contain a few advanced search topics. It is fine if you do not necessarily understand them right away; the average webmaster does not need to know search technology in depth. Some might be interested in it, so I have written a bit about it with those people in mind. (If you are new to the web and uninterested in algorithms, you may want to skip past this to the search result image on page 35.) I will cover some of the parts of the search engine in the next few pages while trying to keep it somewhat basic. It is not important that you fully understand all of it (in fact, I think it is better for most webmasters if they do not worry about things like Inverse Document Frequency, as I ranked well for competitive SEO- related terms without knowing anything about the technical bits of search); however, I would not feel right leaving the information out. Chapter 2