Tue_Feb_12_00:00:10_PST_2019

60 than most people desire to do. This is part of the reason why people use and trust search engines so much. It also reinforces the value of the best channels in a marketplace. The solution to the information overload problem is to be so remarkable and interesting that you capture the attention of the audience. RSS and newsreaders (such as Bloglines, Google Reader, and FeedDemon) make it easy for people to subscribe to select news channels or websites while blocking out redundant or useless noise. If you cover a news topic that is saturated, you may want to use a news reader to help you organize your news and get the scoop on the latest news as it happens. The people who are subscribing to RSS feeds are also the most likely to be people who comment on the contents of those sites, and write other sites that can link at your site. If you can figure out a way to get those people to desire to give you their attention, you quickly and cheaply reach the most influential voices. If you did not own your site, is there any reason you would want to visit it multiple times each week? If you figure out how to make that answer "yes," then you are ahead of over 95% of competing webmasters. In most industries, many people will fail, or barely get by, while a few successful voices make themselves heard above the rest. Those people who gain many subscribers and have other people talking about them will be successful. Competitive markets are largely a game of mindshare. Ultimately, search engines follow people. Controlling Costs and Leveraging Exposure If you have a high attention portion of your site that is hard to monetize you can still leverage the value and trust associated with that section of your site without offending your regular readers. Some search algorithms heavily weigh domain related authority scores. If you find yourself in a position of great authority, but fear losing your market position by placing too many ads or too much lower quality content in your main channel, then you can create a static part of the site of lower quality that is more aggressively monetized while still keeping your high authority channel noise free. Some content management systems also allow you to change page layouts based on content age, such that you can monetize archive content more aggressively than new content. Tagging Search Results Both Yahoo! and Google allow users to sign into accounts and search. Searchers can also tag, or label, the results. Readers might tag my site using seo, search, or seo blog. Here are examples of tags people use to describe my site: