seo
2: Digital Asset
What type of content will give the user
what they are looking for?
4: Optimization
Is the document as relevant
as possible for users?
5: The Nudge
What is the next action we
want the user to take?
3: Digital Medium
Which platform(s) will the asset live on?
How it Works
The Search Framework
1: Searcher Intent /
User Demographic
Who is the user? What are they searching
for? Why are they searching for it?
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