Mon Dec 24 04:03:23 PST 2018

63

For an example of how powerful CSS is, take a look at the CSS house. A couple of
the more popular resources on the web about cascading style sheets are the CSS
Zen Garden and W3 school?s CSS tutorial page. You may also want to view the
official W3C CSS guidance page.
Effects of Change on Branding
On a daily, weekly, or monthly basis you can choose to change your font type,
layout, colors?just about anything. You can do it in minutes and track the results.
Some branding experts, however, such as Rob Frankel, believe that changing too
frequently could hurt your brand.
Make sure you have a distinct idea of why and how you want to change before you
start altering things. If you realize many things are completely broken, then a
complete makeover might be in order, but typically it is best to change and test
only one thing at a time so you know the exact effects of any change.
How CSS Saves Time
You can link each page of your site to an external style sheet to control the display.
Many of the repetitive changes that would be made on every page can be done
simply by changing one file. This may not seem like a big deal while creating page
five or six, but if your site has 200 pages you will be glad that you used CSS!
CSS are not necessary for smaller sites, but are a great idea if you are building a
large content-based site. They also can help to improve the content-to-code ratio.
Server Side Includes (SSI

Server Side Includes is an Apache server technology that allows you to include
pages or parts of a page within another page without the negative side effects of
using a framed-based navigation system. To include another file inside of a page,
include the following code where you want the included page to appear.

The use of SSI for common elements, such as navigation or advertisements, work
well to allow you to control your entire site by making simple changes to a single
file. Between CSS and SSI, you can save literally hundreds or thousands of hours
in your site design or re-design.
SSI also lets you include the date last modified or current date in the page. This is
often how many of those generic one page sites have the current date in their sales
letters.
On my Search Marketing Info site (Search-Marketing.info
, I use SSI for the page
footer, navigational tabs, local left column navigation, and right-side page ads.
Using CSS and SSI or
dynamic programming
languages is not necessary
if you aim to have a small
Web site. If you are
making a large site, these
technologies can save you
many hours in site
maintenance.