Mon Dec 24 05:03:13 PST 2018

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You can learn more about SSI by viewing the Apache SSI Tutorial located at
http://httpd.apache.org/docs/1.3/howto/ssi.html.
SSI Without Breaking File Paths
Webmasters often start out with a smaller site and later decide that they should
start using SSI or a dynamic content management system. To use SSI, many
people change their file paths from .html or .htm to .shtml or .shtm. The problem
with doing this is that it can break inbound links. You can get around this by
modifying your .htaccess file.
To learn more about .htaccess files, view the Comprehensive Guide to .htaccess at:
http://www.wsabstract.com/howto/htaccess.shtml.
Content Management Systems (CMS

Another technique to control the look and design of a site is to use a content
management system. There are many dynamic languages people use such as PHP,
ASP, and ColdFusion. However, most people do not need an expensive content
management system. Before you invest heavily in a content management system
or design, you should know what the goals of the website are. Make sure any
content management system you would consider using produces search-engine-
friendly pages. (More about making a site search engine friendly later.

Blogs as Content Management Systems
I organize many content sites with weblog programs such as WordPress and
Movable Type. Movable Type costs $299 (as of writing this
for a commercial
license and provides many of the features of expensive content management
systems. Movable Type also offers a free one-month trial of their web-based
software by the name of TypePad. If you like TypePad, you can host your blog
there for a low monthly fee. Blogger, owned by Google, is a 100% free blogging
software platform that is rather limited on the feature front. WordPress is free a
downloadable software program that is easy to install.
If you want to give blogging a try, I suggest going to Blogger.com and signing up
for a free account. If your site is personal in nature or you like the blog content
management system, you may not even need to pay for design beyond a site logo.
If you are serious about using a blog as part of a business, I would recommend
using WordPress or Movable Type.
I wrote a couple articles on why I think using blog software is often an outstanding
idea for both search engine placement and ease of site design. You can find them
at http://www.search-marketing.info/newsletter/articles/articles.htm#blogs..
Professional Looking Design
It is worth it to pay someone to make a professional looking design for your site. It
is very affordable easy to use a default blog template and pay a logo designer $50-
Writing an interesting blog
ensures that you have
fresh content available,
which keeps traffic
coming back to your site.
In addition, blog software
can be used as an
exceptionally cheap
content management
system.