Mon Dec 24 22:03:16 PST 2018

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when I was new I frequently did it, and I occasionally still do today. If you can
save $50 for ten minutes of work, why not do it?
Google AdSense
Since Google automates so much of the ad sales process and has such a large user
base, some people can make good money just by selling AdSense ads. Here are a
few tips for getting the most profit out of your AdSense ads:
? Good advertisements do not look like ads. Blend AdSense ads with
the site design by using similar fonts and colors.
? Usually the banner ad format is not good unless is looks exceptionally
similar to the site design. Different format types will have different
CTRs and earnings. The vertical 160x600 ?wide skyscrapers? and ad
blocks work well for me.
? Some people place many ad units on each page. This may work, but
many times this hurts earnings since you are selling more ad inventory
to cheap ads, which may end up getting clicked instead of the more
expensive ads that would display if you ran fewer ad units.
? Default blue with underline is good at getting clicks. Increasing ad
clickthrough rate should be a consideration before doing any major
design or redesign.
? Some people place visual cues next to their AdSense ads, but you
cannot tell people to click on the ads.
? If you are running a somewhat spammy AdSense site that is just there
for AdSense revenue, you want to limit users? options by not giving
them many other links to click on. Either do not use site navigation
above the fold or visually depreciate the navigation links.
? Google AdSense has channel tracking and URL tracking, which will
show you how various channels and sites perform. Additionally, there
are a variety of third party programs that sell for around $50 to $200
that provide additional details.
? Google offers AdSense optimization tips on their site at
https://www.google.com/support/adsense/bin/static.py?page
=tips.html. Notice how placing ads where navigation typically goes
increases earnings.
? JenSense.com is a good blog about contextual advertising. Jen is also
branded as an AdSense expert. She sells consulting services to help
people optimize their accounts and is also a moderator at Search
Engine Watch forums.
? Your ad click-through rate is going to be highly dependent on your
audience profile. More sophisticated people tend to click fewer ads.
? Yahoo! is beta testing a publisher contextual ad program similar to
Google?s, but Yahoo! does not have as much ad network depth as
Google does. Also, Yahoo! tends to focus on expensive ads, whereas
Google focuses more on ad relevancy, and, thus, gets a higher
clickthrough rate.