Sat Dec 22 08:03:45 PST 2018
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http://chartreuse.wordpress.com/2006/09/18/why-paris-hilton-is-famous-or-understanding-value-
in-a-post-madonna-world/
You become a platform worthy of attention by talking about others who are
worthy of attention. Getting people to pay attention is a real cost. You have to get
people to pay attention before you can extract value from your work.
To most people, the single most relevant and important thing in the world is
themselves.
Here is a quote from Radiohead?s Meeting People is Easy:
If you have been rejected many times in your life, then one more
rejection isn't going to make much difference. If you're rejected,
don't automatically assume it's your fault. The other person may
have several reasons for not doing what you are asking her to do:
none of it may have anything to do with you. Perhaps the person
is busy or not feeling well or genuinely not interested in spending
time with you. Rejections are part of everyday life. Don't let them
bother you. Keep reaching out to others. When you begin to
receive positive responses then you are on the right track. It's all a
matter of numbers. Count the positive responses and forget about
the rejections.
You are not always going to be able to predict what will work and what doesn?t, but
the more you keep learning and the more things you try the better the odds are that
something will stick. Internet marketing is just like offline marketing, but cheaper,
faster, and more scalable.
Social scientists have studied why things become popular, and many things are
popular only because they are already popular. In Is Justin Timberlake a Product of
Cumulative Advantage Duncan J. Watts wrote about how groups tended to like the
same things, but random different things in each group. Even if success is random
and unpredictable there is a self reinforcing effect to marketing.
http://www.nytimes.com/2007/04/15/magazine/15wwlnidealab.t.html
If you keep reaching out to people you will be successful. It might take 3 months.
It might take 5 years. But eventually it will happen.
Questions, Comments & Concerns
Some people ask me to do ten hours worth of competitive analysis for free.
Generally, I cannot do hours of consulting for free, but if you have a quick
question or do not understand something, please make sure you e-mail me so I can
try my best to help you.
You bought this book hoping to get useful and easy-to-understand information,
and my goal is to give that to you. I have probably read millions of forum posts and
web pages, so many of the random thoughts scattered throughout this e-book
might not make a bunch of sense to someone who has not done the same. Some
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