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of the ideas came from errors I made on my sites, and some of them came from
errors friends made.
Most sites do not end up getting banned or penalized from search engines without
reason, although on rare occasion it does happen. Sometimes engines are quick to
respond, and sometimes they do not care much. As you learn more about why
they do certain things and how the business aspects play into the algorithms, it
becomes easier to evaluate where they might go and how they might try to go
there.
SEO is both reactive and proactive.
If a section of my e-book is not clear to you or does not make sense, then that is
my fault and I should explain it to you. Feel free to send me an e-mail if you have
ANY questions.
This book is primarily my voice and how I understand the web. To help give you a
broader perspective, I also interviewed many search, marketing, and web experts. I
recommend you also read the bonus interviews at http://www.seobook.com/seo-
interviews.pdf.
Best of luck with your sites,
-Aaron
seobook@gmail.com
Interactive Elements
Literature
Chartreuse. ?Why Paris Hilton is Famous (Or Understanding Value In a
Post- Madonna World
.? 2006. Chartreuse Internet Media
Network Management. 18 September 2006.
madonna-world/>.
Wall, Aaron. ?SEO Glossary.? SEO Book. 02 December 2006.
---. ?SEO Interviews.? SEO Book. 02 December 2006.
Watts, Duncan J. ?Is Justin Timberlake a Product of Cumulative
Advantage? New York Times. 15 April 2007.
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