Sun Dec 23 15:03:15 PST 2018

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Each of the last three sites occasionally spikes in popularity and helps give me a
multi-brand approach. I would not be nearly as successful if I kept all of those
ideas inside my first site.
When you spin out micro domains, they allow you to try to be humorous or
different without necessarily having as much impact on your root brand as if you
said and did the same things on your main business site.
There are also tactical business reasons for using multiple sites. For example, if
what you are doing might get you sued, it may make sense to put it on a non-
income-generating site to try to make it easier to get free legal help if the lawsuit is
bogus.
Generic Names versus Unique Names
Some businesses will require brand development to become successful. Being a
branded SEO makes it far easier to charge a fair rate for my services than if I was
unbranded. My original website (http://www.search-marketing.info
is really a weak
brand and was a huge mistake.
I like the idea of creating things that I think add long-term value to the web, so I
usually opt for branded names over generic names.
There is more than one way to skin a cat, and the same idea can be said for picking
a domain name. If you aim to extract long-term profits and want to make the site
you are working on become your career, then you want to pick a name that is not
overly generic.
Before you pick a name or start building sites, you should decide what your
goals are for the site. If you are unsure what type of site you want to make or
why you want to make it, you may want to participate in web communities to find
problems that need solutions and create a personal site until you find what you
want to do.
Creating a Topical Web site Network
Note: This is an advanced SEO technique most webmasters do not need to do.
With how many pages there are on the web, quality will usually win over quantity.
With that being said, sometimes it will make sense to have multiple, similar
websites covering slightly different topics. Doing this can help you create topically
authoritative inbound links to different sites in your network and give you a multi-
branded approach to marketing.
However, you want to make sure your sites are all different and unique. If your
sites are extremely similar, then your sites may receive a spam penalty or have the
nepotistic link popularity discounted. Even worse is that if you interlink them all,
then all of your sites could get penalized at the same time.