Sun Dec 23 16:03:15 PST 2018

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Those using strong brands and good ideas can usually do well without creating a
topical network. If you create a topical network expressly to deceive search
engines, then you are taking a risk and your sites may get removed from the search
indexes. In addition, some search engine relevancy algorithms, such as Google?s
current algorithm, tend to favor one authoritative domain over using many smaller
similar domains.
Many of the more aggressive techniques are used by people who create crash-and
burn-domain names. They use a site until it gets penalized and then use a new one.
They actually start building up multiple other sites and networks before the first
even gets penalized. If your brand and domain name are important to you, then
make sure you use caution to protect them.
How you wrap/package/sell the content is important. Many blog networks seem
to be able to get away with murder right now because they are called a blog
network. Other publishers that have tried similar network approaches have got
banned for it. Over time, how blogs are treated may change though, and any way
you slice it, you still need to get links from outside your network.
Keep the following in mind when developing a website network:
? Make unique sites. Make sure each site is unique enough that it can
stand on its own merit.
? Only cross link the sites where it is logical. Blogs being part of a blog
network might be considered legitimate cross-linking if it does not look
like it was primarily done to spam the engines.
? Use various hosts. This way, if any of your sites go down, not all of your
sites are down. Also, some search algorithms can devalue links that come
from sites hosted on the same C block IP address. Some hosts also
provide random C block IP addresses for each of your sites for a rather
reasonable price on a single account.
? Get inbound links from external sources. Register your sites with
directories and other topical sites to make sure you have plenty of
inbound links into your link network. This will help prevent your sites
from looking like an isolated island or link farm.

? Use various link sources. Each of your sites should have many
unique link sources outside of your network.

? Do not interlink hundreds of domains together unless you are
actively trying to get penalized.

? If you are creating and interlinking sites exclusively for the reason to
manipulate search results, then you stand a good chance to eventually
be penalized.