Tue Dec 25 01:03:25 PST 2018

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Price and Value
In the past, I sold my e-book for half of its current price. Some people assumed
that it must have low value based upon that price point. Since then, I have done
thousands of hours of research and writing, which likely greatly increased its value.
Few affiliate marketers wanted to make a small share of $40 when they could
recommend other products and make $50-$200 commission per sale.
From what I have seen, affiliate marketing is not usually honest, and most affiliates
recommend what makes them the most money, not what is the best value or the
best product. For example, many affiliates promote software in fields where
better free software exists. Software like OpenOffice allows you to make PDFs for
free. People still market a bunch of junky PDF generator software because it is
easy money and because search engines deliver poor relevancy for many PDF-
related queries.
I doubled the price of my e-book and later switched to hosting my own affiliate
program. Within a couple months, I had over 100 new affiliates and ads for my e-
book appeared on thousands of pages.
If this e-book gives some successful marketers only a couple useful tips, then it has
more than paid for itself. Others who are newer to web marketing would expect
much more, since they still have much to learn.
The more business experience people have, the more reasonable their expectations
are. Raising my price filtered out most of the worst potential clients. Some people
will never be happy no matter what you do. The more you try to use price as
your competitive advantage, the lower the quality of your customer base
and the more hate and fraud you deal with on a daily basis.
I have ranked clients at #1 in Google for terms worth over $20,000 a month while
charging them less than a $2,000 one-time fee for the service, and they were still
angry at me. That is what you get when you accept commodity clients and sell
yourself as a commodity. Those people are rarely appreciative.
You are only a commodity if you think of yourself as one. If you sell your product
at commodity prices, you will attract commodity clients who may never be pleased
with the amount of value you deliver.
Being Published, Gate Keepers & Profit Margins
A major book publishing company read this book and wanted to publish it. I was
all for it if I could keep electronic distribution rights. They wanted me to give that
up and take a huge pay cut, and meanwhile I would have had to hope that they
would have done a good job marketing the book. For most authors, that?s never
the case.