Tue Dec 25 05:03:14 PST 2018

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one of the easiest ways to do it is to BE THE MEDIA. To summarize the key
message from their report:
The "voice" delivering a message, along with its perceived authenticity, will
become as powerful perhaps as the message or offer.
Due to a rapidly increasing number of competing channels, each publisher is vying
for a smaller piece of the pie. As people like you and me spread stories of blogging
success, it gets harder to jump into the blogging game late.
There are many strategies you can use to accumulate attention against more
established players.
Passion
If you are passionate about a topic it shows. People who share that passion do not
subscribe to your blog, they subscribe to that passion. And they also share it with
others.
Bias
Each of us is brilliant and highly flawed. We are all human. Communities are built
around commonly shared ideas and shared points of personal identity. We are
more likely to listen to and believe those who tell us things confirming our
worldviews than people who challenge them.
Fox News is successful because it turned news into biased entertainment. Many of
the most popular blogs are popular because they are biased and entertaining.
It is easy to build a community around negativity, but it is hard to profit from that
type of community. People looking to spend money are more interested in stories
of hope and success.
Niche
With there already being 1,000?s of SEO blogs, I would not start a new blog
focused on SEO in 2008. The only way I would allow myself to do that is if I was
focused on SEO for a specific vertical like real estate or if I was focusing on a
subset of SEO like link building.
From a publishing standpoint, owning an idea is much more valuable than being a
#57 player in a larger market. The top site in any niche gets more media exposure,
more self reinforcing exposure, and can charge more for ads than a site which is
viewed as an also ran.
Formatting
We thin slice the information we see and make quick judgement calls. We are more
likely to trust and subscribe to sites that: