Tue Dec 25 15:03:24 PST 2018

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the words you are already ranking for than it is to rank for entirely different
phrases.
Learning what types of sites reference you and why they chose to reference you
helps you learn how to create marketing ideas that are more likely to spread.
If you track your growth and what has been working well for you then it makes it
easy to keep pushing things that have worked well for you in the past and focus
less on things that provide little to no return.
Keywords
What are Keywords?
Keywords are phrases under which you would want your website to be found in
search engines. Keywords are typically two-to-five-word phrases you expect
people to search for to find your website. Oftentimes, corporate climates force
people to refer to things using special phrases. Keywords are not about what you
call your stuff. Keywords are what Joe average surfer (or your prospective site
visitors
may type in a search box.
How do You Learn Best?
Some people learn better from video than from reading text. If you like video, you
may prefer to look at the Dan Thies keyword research video he mentions near the
end of his post on this page:
http://www.seoresearchlabs.com/blog/2005/10/seo-controlling-entry-pages.html
Emarketingperformance also offers a free quality 22 page PDF about keyword
research.
http://www.emarketingperformance.com/download/Keyword%20Research.pdf
Focusing a Keyword
When people tell you to target the word free, they are out of their minds. That
single word is too general and has too much competition. I just did a search on
Yahoo! for free and it returned 749,000,000 results. That is over 10% of the web
trying to use free as a sales pitch.
I am not saying that free should not be on your page; it is a compelling offer on
many of mine. I am saying that keywords should define the product or idea. Free
alone just does not get this done.
Keyword Phrases
If free isn?t a keyword, then what is? Keywords are typically two-to-five-word
phrases you expect people to search for to find your website. What would you
Single word keywords are
usually not well-targeted
and are hard to rank for.
Longer keywords are
easier to rank well for and
typically have better
conversion rates.