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optimization
For example, if a page has a section for affordable tables, one for blue tables, then one for
wooden tables--an appropriate title could be "Affordable, Blue, Wooden Tables"
Meta Tags
Meta tags are HTML elements which provide meta data about a web page
Two of the major meta tags
are descriptions and keywords
Each meta tag has a specific function and can be used to provide search
engine spiders or web browsers information about the content or structure of the page
Some meta tags
can be a minor but useful part of successful on-page search engine optimization
Meta Description
A meta description is an HTML element designed to help provide an explanation of the webpage's
content
Search engine result pages, or SERPs, display meta descriptions as a preview or snippet of the
information contained on a webpage
Example of Meta Description within Google search results
Social networks like Google+, LinkedIn and Facebook pull information from meta descriptions when users
show or share content
Clear and concise meta descriptions allow users to accurately determine what information is on a given
webpage
When a user enters a search term that pulls up a related webpage, a helpful meta description
will often lead to an increase in relevant click-throughs
In terms of search engine optimization it is better
to think of meta descriptions as a conversion factor, something that will entice users to visit a page, rather
than a method to raise rankings
By extension, every meta description should be unique to the page that it describes
Copying meta
descriptions from other pages and reusing them is not helpful to users and is certainly not going to have a
positive impact on organic rankings
Meta descriptions may be any length, but search engines, social networks, and social bookmarking sites
generally shorten the length of the description to between 150 and 160 characters long (including spaces,
quotes and punctuation)
To ensure that a meta description will not get shortened by search engines, try
to keep the page summary concise and avoid excessive punctuation that might push the description over
the arbitrary character limit
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